About: SIAM1928
SIAM1928 is a niche perfume house from Thailand, founded in 2019 and rooted in a much older tradition of Thai fragrance making. The brand traces its origins back to a historic Thai scented water known as Num-Ob Prung Chaokhun, first created in 1928 and traditionally used in ceremonies, rituals, and daily life.
Today, SIAM1928 reinterprets that heritage through contemporary perfumery. This isn't a brand inventing a backstory for marketing purposes. The lineage is real.
Who's Actually Behind It
The brand is led by Nutt Wesshasartar, a fourth generation descendant of the original family behind the traditional fragrance. SIAM1928 positions itself as a bridge between Thai cultural history and modern scent design, using storytelling, symbolism, and regional references as the foundation for each perfume.
Rather than focusing on abstract concepts, SIAM1928 builds its fragrances around Thai folklore, literature, nature, and belief systems. Myths, legendary creatures, seasons, rituals, and spiritual themes appear throughout the catalog, with each scent tied to a specific narrative.
This approach gives the collection a strong sense of place and identity within the wider niche fragrance landscape. Most niche brands reference European perfumery traditions, French craftsmanship, or vague universal concepts. SIAM1928 is unapologetically Thai.
What the Perfumes Actually Use
The perfumes are known for incorporating traditional Thai materials alongside more familiar perfumery ingredients. These often include florals such as jasmine and orchid, aromatic herbs, resins, woods, and spices commonly associated with Southeast Asia.
The compositions range widely in style, from incense leaning and resinous to floral, aquatic, and aromatic, reflecting the diversity of the stories they reference. This isn't a house with one signature style. The thread connecting everything is cultural narrative, not a single aesthetic.
The Bottles Are Ceramic
SIAM1928 presents its fragrances in distinctive ceramic bottles rather than standard glass. The porcelain style packaging draws inspiration from traditional Thai containers and is designed to protect the perfume from light exposure.
The bottles have become a defining visual element of the brand and reinforce its connection to heritage and craftsmanship. They also make SIAM1928 immediately recognizable on a shelf full of glass bottles.
This isn't just aesthetic choice. Ceramic actually protects perfume better than clear glass. Form follows function.
How the Collections Work
The brand releases its perfumes in themed collections rather than a single linear range. These include series inspired by Thai legends, mythical creatures, seasons, and spiritual concepts.
In recent years, SIAM1928 has continued to expand its catalog, including the release of the Nilakarnch Collection, inspired by mythological guardian figures from Buddhist cosmology. This reflects the brand's ongoing focus on narrative driven releases rather than trend based launches.
Each collection feels like opening a different chapter of Thai cultural history. You're not just buying perfume. You're engaging with stories that have been passed down for generations.
Why This Matters
Across its work, SIAM1928 maintains a consistent emphasis on cultural storytelling, artisanal presentation, and a distinctly Thai perspective on perfumery. The fragrances are positioned as both contemporary creations and extensions of a long standing scent tradition.
This offers an alternative to Western centric niche perfume houses. Most niche brands, even the conceptual ones, are still operating within European frameworks. SIAM1928 comes from somewhere else entirely.
For those interested in perfumes shaped by heritage, mythology, and regional craftsmanship, SIAM1928 offers a collection that feels grounded in history while remaining clearly modern in execution.
The Bottom Line
SIAM1928 is what happens when a family with a century old fragrance tradition decides to enter contemporary perfumery. They're not copying Western models or trying to fit into existing niche categories. They're building from their own foundation.
The fragrances are narrative driven, culturally specific, and uncompromising in their Thai identity. The ceramic bottles signal craftsmanship and heritage. The themed collections tell stories most Western perfume lovers have never encountered.
If you're tired of niche brands all referencing the same European perfumery traditions, SIAM1928 offers something genuinely different. Not different for the sake of it. Different because it's coming from a completely different place.
And once you understand that context, the perfumes make a lot more sense.
