ILK was co-founded by Annabella Fasano-Leslie and Holly Hutchinson, also the founder of Memoize London and Adscenture, on a premise shaped by Fasano-Leslie's background in psychology and advertising: human nature is contradictory, and fragrance should reflect that. The collection launches in pairs, each scent fully wearable alone but designed so that layering the two creates something entirely new. Genderless, cruelty-free, and named after an old Scottish word, the brand's interpretation: the essence of who you are.