For most of its history, the business made a habit of being early: a late-1700s perfumer's shop for the fashionable, a change of name under new ownership in the 1810s, then a real turning point at the end of the nineteenth century, when its perfumers started blending newly discovered synthetic materials into their work rather than relying on natural extracts alone. That habit of chasing whatever was newest carried the house through its busiest decades, when its perfumes were priced to be worn widely rather than kept exclusive.
That accessible instinct hasn't gone anywhere, it's just been joined by something more considered lately. A recent relaunch keeps the older, well-loved formulas close to their original pricing while building a new premium line to reintroduce the archive with better materials, since a lot of what the early perfumes relied on can't be used under current regulation. The house has also always treated its perfumes as pieces to be combined rather than one signature scent, an idea older than the word "layering" itself.