Founded by Stefi, a former lawyer turned self-described scent obsessive, Celia Loves started on Victoria's Surf Coast and built its name on candles and room sprays that sold out as fast as they landed. The Heirloom collection carries that same energy into perfume, with fragrances like The Heir and The Heiress trading in bold, layered compositions that lean citrus, spice and warm amber rather than anything shy or safe. Nothing here is precious. These are scents built for daily wear, made to spritz, layer and wear right down to the last drop, not to sit on a shelf collecting dust