Almah Parfums 1948 launched at Pitti Fragranze in 2019, with house perfumer Jordi Magrans bringing decades of raw material expertise to its first dedicated fragrance identity. The 1948 marking the year the family's essential oil business was founded in Barcelona. The house runs its own factories there and in India, keeping the chain from raw material to finished perfume entirely within the family, a level of control rare in niche perfumery.