Collection: Memoize London

Holly Hutchinson spent seven years developing fragrance at a global perfume house before founding Memoize in 2016 and launching the first collection in 2018. The concept was the Seven Deadly Sins, a Dark Range of deep, opulent extraits at 20-30% concentration, followed by a Light Range built around the Seven Heavenly Virtues. All fragrances are extraits de parfum, made entirely in the UK, with components sourced within an 80-mile radius and caps handfinished from oak and walnut offcuts by craftsmen in Yorkshire. A house where nothing is incidental and everything has been considered.

Light and dark expressions of Memoize

The Light and Dark ranges offer a clear starting point in Memoize London. Explore the Dark Range if deep, opulent perfume is your preference, or follow the Seven Heavenly Virtues into the Light Range. Every fragrance is an extrait de parfum, with the same attention given to the scent and the finished object. For a gift, the hand-finished wooden caps and British craft are part of the appeal; for your own bottle, let the composition lead.

Explore Extrait de Parfum.