Collection: Memoize London

Holly Hutchinson spent seven years developing fragrance at a global perfume house before founding Memoize in 2016 and launching the first collection in 2018. The concept was the Seven Deadly Sins, a Dark Range of deep, opulent extraits at 20–30% concentration, followed by a Light Range built around the Seven Heavenly Virtues. All fragrances are extraits de parfum, made entirely in the UK, with components sourced within an 80-mile radius and caps handfinished from oak and walnut offcuts by craftsmen in Yorkshire. A house where nothing is incidental and everything has been considered.