Collection: Fresh perfumes

What makes a fresh perfume long-lasting?

Fresh perfumes generally do not last as long as amber, woody or gourmand styles. Many of the molecules responsible for citrus and aromatic freshness are highly volatile, so their brightest effect is strongest in the opening and fades relatively quickly.

"Freshies" should not be confused with eau de cologne. Traditional cologne often wears lightly because it combines a citrus-led structure with a lower fragrance concentration. A fresh perfume may be an eau de parfum or extrait and still have limited longevity because of the materials creating its fresh character.

A long-lasting fresh fragrance is something of a holy grail in perfumery. Perfumers extend freshness with persistent musks, transparent woods, ambroxan and longer-lasting citrus or aquatic materials. The goal is not to preserve the top notes unchanged, but to keep the composition feeling fresh into the drydown. Our long-lasting perfumes collection filters for staying power.

Is a skin scent a type of fresh fragrance?

Not necessarily. Skin scent describes how closely a perfume wears rather than how it smells. Some skin scents are fresh, while others can be musky, woody, floral or amber, but all are designed to wear close to the skin. A fresh fragrance, on the other hand, may project noticeably or remain close to the skin.

The two are often confused because both can smell clean, light or recently showered. If you want something quieter that people notice only at close range, explore our skin scent collection.