Collection: Villa Erbatium

Villa Erbatium's name fuses Italian and Korean: Villa for cultural space, Erba for herb, Tium for sprouting, a brand identity rooted in natural essences and the idea of fragrance as a living, cultivated thing. The Seoul flagship in Samcheong-dong is designed to resemble an alchemist's laboratory, and that sensibility carries through the collection: precise, curious and built on in-house formulas using high-grade natural ingredients. The collaborations are not decorative, creating the official scent of a city, a theatrical production, and a fragrance for Microsoft each demands a different kind of rigour. Villa Erbatium treats all of it as the same discipline, which is what makes the brand interesting.

A different perspective on Korean fragrance

Villa Erbatium is a house to explore when you are interested in how perfume moves between personal expression and wider creative projects. Its work for Seoul, the musical Dracula and Microsoft demonstrates the range of settings it considers through scent. The collection gives you a more personal way into that same practice. Follow the botanical references and the idea behind each composition to discover a Korean perfume with a perspective of its own.

Explore Korea.