Prin Lomros runs three fragrance houses, each with its own direction. Strangers Parfumerie is cinematic and personal. Parfum Prissana reaches toward Eastern tradition and exotic materials. PRIN is the third and most singular: no external references, no narrative framework, just the rawest expression of his own taste. The fragrances are dark, animalic and nocturnal: raw ingredients, powerful materials, a sensibility that sits closer to instinct than story. Where his other houses ask you to travel somewhere or feel something specific, PRIN simply asks you to wear what he would wear. That clarity of purpose is what makes it the most compelling thing in his catalogue.
