Luca Gritti is a trained chemist and self-taught perfumer who spent years composing fragrances for other labels before founding Gritti Venetia in 2009. The Gritti name traces back to a noble Venetian dynasty, and that heritage runs through the brand's identity and aesthetic. The collection spans several distinct lines: the original Black Collection with bold, masculine-leaning compositions including bestsellers 19-68, Decimo and Rebellion; the White Collection exploring femininity through florals and gourmands; I Turchesi as a sun-drenched homage to southern Italy; and Gritti Privé at the top of the range, finished in velvet and 24-carat gold. Every fragrance is produced in-house in Bologna, with Luca personally overseeing production from raw material to finished bottle.