Nick Hoang was living in New York when nostalgia for his Vietnamese childhood drove him to create d'Annam, an olfactory memoir of a country rendered in fragrance. Working with perfumer Anh Ngo and IFF, he launched nine scents in the debut collection, each a personal and contemporary interpretation of Vietnam's landscapes, rituals and ingredients. The house has since expanded into Japan, building what is becoming a broader portrait of Asia through scent
Discover d'Annam through a scent you recognise
Start with an image you can almost smell: White Rice, Vietnamese Coffee or Matcha Soft Serve. These familiar references make d'Annam an inviting first step into niche perfume, while the house's Asian storytelling gives collectors plenty to explore. Our range now reaches beyond Vietnam and Japan to Chapter 3, Majestic China. The chapter discovery sets let you experience several scenes from the same collection before choosing the one you want to wear.
Explore Vietnam.
