Independent perfume and a personal point of view
Indie perfume describes independent houses, often shaped closely by a founder or perfumer. It overlaps with niche perfumery, but the two terms describe different things: niche is about a house's focus on fragrance, while independent refers to how the business operates. Some indie brands make experimental work; others pursue a particular style with quiet precision. The maker's story helps you understand that direction and gives you a reason to explore beyond a single release.
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