27 87 Perfumes
Key Takeaways
- 27 87 is a Barcelona-based fragrance house founded in 2016 by Romy Kowalewski, named after her date of birth: 27 June 1987.
- The brand's philosophy is built around the present moment rather than nostalgia, creating fragrances that make memories rather than draw on them.
- Romy collaborated with internationally renowned perfumers including Mark Buxton to craft compositions that capture a genuinely contemporary spirit.
- The range is produced with local artisans using sustainable, eco-conscious methods and minimalist design throughout.
- Fragrances like Hashtag and Genetic Bliss reflect the brand's commitment to referencing the world as it actually is right now rather than reaching for timeless abstraction.
27 87 is a chic, modern fragrance house founded in Barcelona in 2016 by Romy Kowalewski. The name comes directly from her date of birth, 27 June 1987, and that choice says something important about what the brand is trying to do. This is not a house reaching backward into heritage or mythology for its identity. It is rooted in a specific person, a specific generation, and a specific moment in time. In their own words: no memory, no past. Just the here and now.
The Founder
Romy Kowalewski was born in Germany to professional bakers, which gave her an early education in distinguishing tastes and smells that most people never receive. She began her fragrance journey at 26 in Paris, secured investors and backing within two years, and launched 27 87 in 2016. As a millennial who wanted the brand to genuinely reflect her audience and generation, naming it after herself was not vanity. It was a declaration of intent. She teamed up with internationally renowned perfumers including Mark Buxton to craft compositions that could actually deliver on that ambition.
Co-creating the Here and Now
27 87 describes its approach as co-creating rather than dictating. The fragrances are designed as a canvas and complement to the present rather than an escape from it. They are about awareness: of who you are, of the world around you, of the moment you are actually living in. That philosophy runs through every decision the brand makes, from concept to material to packaging. It is fragrance as mindfulness rather than fragrance as nostalgia.
Sustainable Scents with Local Artisans
Romy collaborates with local artisans who are masters of their craft, ensuring that each fragrance reflects the brand's commitment to quality, sustainability and minimalist design. The production is eco-conscious throughout, which is consistent with a brand that genuinely believes everything it does matters. That conviction is either a form of introspective mindfulness or what the skeptics might call narcissism. The brand acknowledges both possibilities and proceeds anyway.
Fragrances for Every Now Moment
The range reflects the world the brand inhabits. Hashtag, one of the bestsellers, draws inspiration from the digital age and the world of instant connection. Genetic Bliss delves into the essence of DNA and what makes each person specifically who they are. These are not safe or abstract concepts. They are the actual texture of contemporary life, translated into scent with genuine commitment.
